Questions that help business owners compare agencies for fit, communication and accountability.
Explain your business goals first
Begin with what you want to improve: awareness, local discovery, enquiries, website experience or reporting. A suitable agency should ask about your customers before recommending a package.
Understand exactly what is included
Request a clear scope covering platforms, creative deliverables, campaign management, reporting, website updates and responsibilities. Separate ad platform spend from professional service fees.
Look for evidence, not guaranteed outcomes
Ask to review relevant work and understand how success will be measured. Avoid promises of guaranteed search rankings or sales without knowledge of your business.
Choose a process you can work with
Agree on feedback timelines, communication channels, account ownership and regular check-ins. Strong digital marketing is an ongoing working relationship, not a one-time upload.